The Next OK Go?

I have a feeling you'll be getting a link to this clip in your email, if you haven't already. It's the video for the song "Typical" by Mute Math, and it's pretty cool. Apparently the lead singer learned to lip-sync the lyrics backward, then the video was shot, and then reversed:



It's already gotten over 100,000 views on YouTube in the last week, putting it well on its way to OK Go-type numbers, and it works as a nice tie-in to yesterday's American Idol recap post, too, since this is the song that just-voted-off Chris Sligh sang during Top 24 week.

If I may slip on my music-critic hat (which is a trucker cap that says "Your Band Sucks"), though, I'm not that impressed with these guys outside of the video. There isn't much musically that sets them apart from the pack -- they're a pretty straightforward (one might even say "typical") rock band. But, they might be able to ride this gimmicky video to some significant airplay, and if so, good on them.

For your added viewing pleasure, here's the video played backwards (i.e., the way it was filmed):